Tuesday, May 15, 2012

Air Jordan XI History
The most underrated idea
         1985 were triumphant times in the NBA ,it was the defining point in one Basketball players 
Career Michael Jordan whom at the time played for the Chicago bulls. Now Michael had an 
idea of playing with his own brand of sneakers that only set back he suffered was that it was 
Ruled out and banned since the colorway of the sneaker itself was not permitted in the NBA.


             Michael Jordan did not stop after hearing the fines he would receive as a result of wearing his own sneakers in a game although NBA official David stern gave fines up to $5,000 
per game it did not stop him from wearing his creation. Air jordan I as they are referred to 
would eventually sell out going for $65.00 at retail price, the sneaker sold out and it was quite 
popular at the time. Eventually the frandchise expanded new sneakers being released, different 
colorways made; the air jordan franchise was  gaining popularity upon the Release of Air 
jordan 2's in 1986 and air jordan 3 in 1988 both retailing at around $105.00. 


           Michael was not working alone aided by Peter Moore whom designed the first Air jordan 
as well as Bruce Killgore , both worked for the Nike and where the masterminds behind the 
design of the Air Jordan 1-2 as for air Jordan 3 Tinker Hatfield drew inspiration from Michael 
Jordans the free throw dunk contest, and features on elephant skin, which would be the idea 
behind the elephant print found on the midsole of the sneaker. Michael had an idea he thought 
of a marketing technique which involved a commercial starting famous movie producer Spike 
Lee playing as a fictional character (Mars Blackmon) this idea alone sold the sneaker like hot 
cakes. 
MJ With Air Jordan I
(Michael Holding the Original pair of Jordans  Released) 
            With the Success of the jordan 
brand came more Demand of the shoes 
from models 1-11; though Jordan became 
an independent Brand they have broken off 
from Nike and had their own model of 
sneakers, Tinker Hatfield did not 
disappoint Jordan Fans more Sneakers 
released in rather crazy fashionable 
designs the brand became a success. 
many fanatics often prefer Jordan brand 
due to their ingenuity and the bold colors; no two Jordan sneakers alike there was a story behind every sneaker worn by MJ himself every championship Jordan would wear his own Sneakers making the sneakers more popular to the public.
           
  Today The Jordan Brand is diverse more new sneakers coming out, Fanatics and collectors alike share the same passion of buying and selling it has become a habit popular amongst teens to get together and collect these sneakers. Jordan Collectors often try finding Rare vintage Original sneakers released. Prices increases as the sneaker ages and how good of a condition their in and how difficult it is to find the sneaker itself.  



(Propaganda used to advertise the sneaker MJ
On the left Mars Blackmon (Spike Lee) on the right)
"Michael seen Wearing Air jordan XIV "last Shots" named
after his retirement in the NBA"

1 comment:

  1. Nice blog ! I never knew the Jordan sneakers had so much history and though behind it. Definitely learned something new today..

    ReplyDelete