Sunday, June 10, 2012

Corporation and how they effect the Sneaker game.

     Earlier in the year company responsible for making Jordan shoes have been re-releasing versions of

past Jordan Sneakers and while this may seem attractive to sneaker fanatics it has in fact had the

opposite effect on true sneaker collectors; to make matters worse these release prices go up for more

than what they retailed for in the past !. 

       In the past Companies used different marketing strategies to attract consumers therefore increasing

their profits, while some may have come out successful others there are some strategies are rather

skeptical. Now all you may be asking how does all this correlate to the the Jordan brand, well their

strategy is to release popular old school Jordans at a raised price than they originally where when they

first came out; the way i see it , this is just the company trying to make money off unsuspecting

consumers of course you can't fool a loyal fan but unfortunately there are people who have no clue

what exactly they are buying therefore they are not savy shoppers they do not do their research and are

indeed easier to fool. that is how the company makes its profit by foolish shoppers

        How can us as consumers stop this i say we form a boycott by not buying expensive new Jordans

but instead we buy other brands remember Jordan is not the only elegant appealing sneaker brand out

there you will find new balances rather attractive, doing this we are saving money in our pockets and in

in return we are stopping corporate greed from spreading and having sneakers Retail at sky high prices .


this is the basic idea how to stop over pricing! 





pretty much whats happening cheap materials sold at a high price

sources: http://weallbe.blogspot.com/2009/01/are-overpriced-shoes-real-jordan-legacy.html

http://weallbe.blogspot.com/2009/01/are-overpriced-shoes-real-jordan-legacy.html

http://rollingout.com/business/entrepreneurs-business-leaders/michael-jordan-to-blame-for-riots-over-shoes-what-isiah-thomas-said-and-5-things-he-could-do-with-nike-profits/

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